I am a keen advocate of the core messages in Simon Sinek’s book and TedTalks. I am sure you will take something of value away from them too. Start with the blog by Colleen Sharen…

Thinking is Hard Work

For anyone struggling with a marketing or a leadership issue, I have one piece of advice.  Read Simon Sinek’s book, Start with Why.  It’s not that what Sinek is saying is new. It’s that he is saying is clearly and in a way that everyone can apply. I’m usually pretty skeptical about the management guru genre, but in this case his book is a good use of $15. Check out Simon’s video from TedX:

What is why?  Why is the purpose, the meaning of your organization or cause. According to Sinek, people buy the why.  That’s what explains why Apple is growing like it is – people buy the why of Apple. But the hitch is that everything Apple does is consistent with their why.

The how is about the beliefs and values your organization holds and how they get translated into policies, procedures and processes. This one sounds…

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4 Comments

Filed under Leadership

4 responses to “

  1. Colleen Sharen

    Thanks for sharing my blog with your readers Steve.

    Colleen

    Like

  2. Colin Struthers

    Wow, I want to read this book.

    Like

  3. Wow that was odd. I just wrote an really long comment but
    after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again.
    Regardless, just wanted to say excellent blog!

    Like

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