The leader and employee in today’s environment must possess a credible and trusted brand, much like a company does.
Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others. (1)
Each person has their own beliefs and needs and are at various stages of acceptance of their situation, financial requirements and employability. Being clear about what you want from life, including as an employee, helps an individual make appropriate decisions based on want, values and need and not simply situation and opportunity. Even when current roles appear stable, understanding of yourself and focusing energies on the next step or options is a worthwhile exercise.
A brand in itself is not the end game. It is a mistake to think that a hollow set of tricks and/or being a good marketer without having the substance to support the brand will work. This is the same when promoting products, services or people. People see through this kind of facade very quickly, even when we think they haven’t.
Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They believe social media can immediately increase their market value for their personal brand rather than recognizing that the process of developing their personal brand is a much bigger responsibility; a never-ending journey that extends well beyond social media.Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories. Managing your personal brand requires you to be a great role model, mentor, and / or a voice that others can depend upon. (1)
Personal branding is a topic that has been of interest to me for some years. I previously designed a 1-day workshop that focuses on developing a personal brand that means something in the workplace and the real world. This is not only relevant and important when you are looking for a new role. Essentially, having a strong brand always matters. I work with people in various industries at all levels of management, yet the branding elements remain surprisingly consistent. The issues that exist and skills required in modern workplaces are as applicable for entry-level employees as they are for supervisors and executive level leaders.
Within the workshop I focus on the core elements that can assist any individual to develop a reputation that is based on a solid foundation, leading to improved credibility and future success. These topics may be of use to you as you continue to develop your own brand:
- Understand why personal branding is important in the business environment.
- Learn the key elements of branding and how to build them.
- Confidence and being genuine – don’t feel you need to act the part.
- Understand the relevance of Social Media in developing a brand and how to use these tools to greatest effect.
- Develop a strong brand that matters to you and those who matter most to you.
- Be introduced to and learn how to use the most relevant tools and technology to develop your brand.
- Understand why a personal and professional brand is a non-negotiable for leaders and employees in today’s environment.
View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve. (1)
Have you defined your own brand? If so, do you live and breathe it consistently every day? The need to develop strength in reputation is more relevant today than ever. If you don’t take control of your brand it will continue to evolve but not in a way that will add value to yourself and those you care about. Think about what your brand looks like from the perspective of others and take action to be accountable in moulding it to greatest effect. The opportunity is yours.
Some of my other blogs aligned to this topic: